Close this search box.

The Rise of Alternative Investments: Time To Diversify

Reading Time: 5 Minutes

Table of Contents

As an entrepreneur, you’re probably always looking for new ways to grow and protect your wealth. One strategy that has become more popular in recent years is using alternative investments to diversify your portfolio. But what exactly are alternative investments, and how can they help your financial goals? In this article, we explore these questions and provide practical advice on how to incorporate alternative assets into your investment strategy.

What are Alternative Investments?

Assets that fall outside of stocks, bonds, and money are known as alternative investments. Some of the most common alternative assets are real estate, private equity, hedge funds, and commodities. These investments provide multiple advantages, including diversification, greater potential gains, and protection from inflation.

Why Diversify with Alternative Investments?

Alternative Investments

Diversification is a key component of any investment strategy, and alternative investments can help to spread risk and reduce volatility in your portfolio. By investing in various asset classes, you can reduce your exposure to any specific market or sector. This can help to protect your wealth during times when the stock market is in a downturn, for example.

Another benefit of alternative investments is their potential for higher returns. Many alternative assets are not so directly tied to the broader economy and can therefore perform well even when traditional investments are struggling. For example, real estate can oftentimes provide steady income through rental properties and can appreciate in value over time.

In addition, alternative assets can also be effective in hedging against inflation. For example, commodities such as gold and silver tend to maintain their value during times of inflation, providing a hedge against the eroding purchasing power of cash and bonds.

How to Incorporate Alternative Investments into Your Strategy

Understand Your Goals and Risk Tolerance

Before you begin investing in alternative assets, it’s important to understand your financial goals and risk tolerance. Alternative investments can be more volatile and hard to liquefy than traditional investments, so it’s essential to be realistic about your ability to tolerate risk and make it through turbulent periods.

Do Your Research

As is true with any investment, it’s essential to do your research and understand the potential risks and rewards of alternative assets. This includes researching the specific asset class, as well as various individual investments within that class.

Start Small

When you first get going with alternative investments, it’s a good idea to start small and gradually build your portfolio over time. This allows you to learn and gain experience with these types of investments before risking a significant portion of your wealth right away.

Seek Professional Guidance

Alternative investments can be complex and may require specialized knowledge and expertise. Seeking the guidance of a financial advisor or other professional can help you to make informed decisions and navigate the risks of these types of investments.

Diversify Your Alternative Asset Portfolio

alternative Investments

Just as it’s important to diversify your traditional investment portfolio, it’s also important to diversify your alternative investment portfolio. This means investing in a variety of different alternative asset classes, such as real estate, private equity, and commodities. This can help to spread risk and reduce the impact of any one investment on your overall portfolio. This is crucial because if one sector is in the midst of a downturn, diversification can keep you stabilized until that sector recovers.

Consider Real Estate

Real estate is one of the most popular investments in the world, and for good reason. Not only does it offer a steady rental cash flow for investors, but it also has the potential to appreciate in value over time. In other words, it can provide investors with a reliable source of income and the potential for long-term capital gains. Typically, real estate is a rather safe long-term investment.

There are many avenues to consider when Investing in real estate, including real estate investment trusts (REITs), individual properties, or crowdfunding platforms. REITs offer investors the opportunity to invest in a variety of real estate assets, such as commercial, residential, and industrial properties, without the need for direct ownership or management responsibilities.

Another way you can invest in real estate is through a self-directed 401k plan. We will discuss this option in more detail later.

Private Equity and Hedge Funds

Private equity and hedge funds are other popular alternative asset classes. These types of investments involve buying a stake in a private company rather than publicly traded stock. Private equity investments can provide the potential for higher returns but do come with a higher level of risk.

Just like with real estate, investing in private equity and hedge funds can be done via self-directed 401k plan.


Cryptocurrency could be a solid option for investors looking to diversify their portfolios. Promoting decentralization, cryptocurrencies don’t follow any particular authority or government, giving owners more control over their investments with less possibility of outside interventions. Investing in crypto is accessible to anyone with an internet connection, opening new possibilities for people who may not be able to access traditional investments.

Regarded for its high volatility, the crypto market holds the potential for immense gains. For example, the most prominent crypto, Bitcoin, has increased its worth by over 900% since it was started in 2009. It is worth noting that investing in cryptocurrency is risky; high volatility can lead to big gains and also cause big losses. Since the crypto market is still relatively new and mostly self-governing, speculation can be high. Furthermore, values may be significantly influenced by outside events like malicious hacks, news stories, or maybe even legal decisions. As is true with any investment, do not invest more than you can afford to lose, and assess all risks before investing.


Alternative Investments

Commodities such as gold, silver, and oil can be an excellent way to diversify your alternative asset portfolio. These investments can provide a level of protection against the effects of inflation. In times of economic turmoil, they may still provide a strong return on investment. Investing in commodities can be an effective way to diversify your portfolio and reduce overall risk. While other investments may yield greater returns, it is important to have a balanced portfolio with some less risky investments.

With that said, Investing in commodities tends to be more complex and may require specialized knowledge. It would be beneficial to connect with a financial advisor when considering investing in commodities.

Consider a Self-Directed Solo 401(k)

A self-directed 401(k) plan is an excellent way to diversify your investments as it allows you to gain access to alternative assets. offers a self-directed Solo 401k plan, allowing you to invest in a variety of assets, such as real estate, cryptocurrency, and metals. As previously discussed, Investing in these alternative assets can have many benefits, including potentially higher returns and lower volatility. Also, a self-directed 401k can provide more tax benefits than traditional investments.


Incorporating alternative assets into your investment strategy can provide several benefits, including diversification, higher potential returns, and defense against inflation. However, it’s important to understand all of the potential risks in addition to the rewards of these types of investments and to seek professional guidance when needed. A self-directed Solo 401(k) plan can also be a great way to invest in alternative assets while taking advantage of the tax benefits of the plan.

As an entrepreneur, it’s essential to continually evaluate and adjust your investment strategy to meet your financial goals. By adding alternative assets to your portfolio, you can more effectively diversify your investments and potentially increase your overall returns.

One Response

  1. The article likely discusses the increasing interest in alternative investments as a way to diversify portfolios [1]. This trend might be driven by factors like a desire for higher returns or a hedge against traditional markets.

Leave a Reply

Your email address will not be published. Required fields are marked *

Solo 401k

$499 one-time setup
What You Get

Use the chat on the bottom right or call us at (877) 765-6401